In construction, an “anchor” provides structural reinforcement for the walls of the building, which perfectly describes what Ad 2 DC has done for the DASH brand. By strengthening our marketing and communications strategy they have both made our services more accessible and increased awareness of DASH and domestic violence as a community issue. Through their consistent and enthusiastic support, Ad 2 DC has made DASH a more capable organization better able to communicate our mission and values.
What is the purpose of the Ad 2 DC Public Service Campaign and why was DASH chosen this year?
– The goal of the Ad 2 DC Public Service Campaign is to find a non-profit organization who is in need of some additional advertising help. We give advertising professionals a way to help the community and boost their experience. It’s important to us that we can support the community we live in and make a difference to a local organization. We chose DASH because we saw an opportunity to work with an organization that has a really important mission and a unique business model. We also thought that DASH would be a really great organization to work with from a personal perspective as everyone seemed really nice and open to ideas!
What were are some of the unique challenges that the committee has dealt with in creating a domestic violence campaign?
– A major challenge the committee has had this year is playing the fine line between being provocative but also respecting the feelings of domestic violence survivors. It’s important to us to reach donors and audiences that might not know a lot about domestic violence by sharing the complexities involved in staying safe in a domestic violence situation. Domestic Violence is a very sensitive subject and we have to keep a very close on how we phrase things.
Why is raising awareness about domestic violence and safe housing important?
– We think it’s important to raise awareness about DV and safe housing because housing is such a critical aspect in feeling safe. If you are in a DV situation the first thing to consider is where to go. I think it is also important since domestic violence is becoming more and more spoken about that we raise awareness about the resources available.
What is a highlight from the DASH/Ad 2 DC partnership thus far?
– We have had a great time working with DASH so far. I think shooting the PSA commercial was a really neat experience. We were able to find actors on a volunteer basis and create something really great to share with the DC residents.