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What It Takes DC Campaign Launch

The District Alliance for Safe Housing (DASH) and Ad 2 DC have launched a campaign to build awareness for what it takes to find safety from domestic violence.

The campaign kicks off with a compelling short video PSA on www.WhatItTakesDC.com. It was featured locally in DC media on Clear Channel/iHeartRadio, ABC7/WJLA, and the Arlington Sun Gazette, among others.

“Many people think those in a domestic violence situation have an easy way out,” DASH Executive Director Peg Hacskaylo said. “But the reality is, victims are forced to overcome a host of obstacles and barriers in order to get safe from abuse.”

While finding access to safe housing options is often essential, DASH emphasizes that it is not the only factor preventing protection and security.  Through this campaign DASH shows that survivors may need to overcome a list of obstacles.

These include, but are not limited to, enlisting law enforcement for restraining or protective orders, receiving support from family and friends, and compiling key documents and changing phone numbers. These steps are often necessary and are made to be even more difficult when they must be done with extra caution.

Besides the tangible resources required, there are also significant emotional factors to be considered.

“Psychological abuse is common in domestic violence relationships – abusers use threats and intimidation to maintain control over their partner,” Hacskaylo said. “For this reason, it takes a tremendous amount of courage to find safety from abuse.”

To find out more about how you can get involved, visit www.WhatItTakesDC.com.  Spread the word to help spread awareness by using #WhatItTakesDC.

About DASH:

Every 16 minutes, someone in the DC area calls 911 for a domestic violence-related incident. DASH provides key resources including safe housing and services for survivors of domestic violence. From emergency and long-term housing to support and expert advice about available options, DASH helps survivors rebuild their lives on their own terms.

DASH is an innovator in providing access to safe housing and services to survivors of domestic and sexual violence and their families as they rebuild their lives on their own terms. www.dashdc.org

About Ad 2 DC:

Ad 2 DC represents a group of like-minded young professionals in the D.C. Metro area, 32 years old and younger, either employed or interested in the world of advertising and its related fields – account executives, graphics designers, media specialists, PR professionals, writers – creating a diverse organization focused on being awesome, becoming more awesome, getting noticed and giving back to the community. www.dcadclub.com/ad2dc


Safe Housing Champion: Ad 2 DC

Anchor Award

In construction, an “anchor” provides structural reinforcement for the walls of the building, which perfectly describes what Ad 2 DC has done for the DASH brand. By strengthening our marketing and communications strategy they have both made our services more accessible and increased awareness of DASH and domestic violence as a community issue. Through their consistent and enthusiastic support, Ad 2 DC has made DASH a more capable organization better able to communicate our mission and values.

What is the purpose of the Ad 2 DC Public Service Campaign and why was DASH chosen this year?

– The goal of the Ad 2 DC Public Service Campaign is to find a non-profit organization who is in need of some additional advertising help. We give advertising professionals a way to help the community and boost their experience. It’s important to us that we can support the community we live in and make a difference to a local organization. We chose DASH because we saw an opportunity to work with an organization that has a really important mission and a unique business model. We also thought that DASH would be a really great organization to work with from a personal perspective as everyone seemed really nice and open to ideas!

What were are some of the unique challenges that the committee has dealt with in creating a domestic violence campaign?

– A major challenge the committee has had this year is playing the fine line between being provocative but also respecting the feelings of domestic violence survivors. It’s important to us to reach donors and audiences that might not know a lot about domestic violence by sharing the complexities involved in staying safe in a domestic violence situation. Domestic Violence is a very sensitive subject and we have to keep a very close on how we phrase things.

Why is raising awareness about domestic violence and safe housing important?

– We think it’s important to raise awareness about DV and safe housing because housing is such a critical aspect in feeling safe. If you are in a DV situation the first thing to consider is where to go. I think it is also important since domestic violence is becoming more and more spoken about that we raise awareness about the resources available.

What is a highlight from the DASH/Ad 2 DC partnership thus far?

– We have had a great time working with DASH so far. I think shooting the PSA commercial was a really neat experience. We were able to find actors on a volunteer basis and create something really great to share with the DC residents.

Spur Local Critical Nonprofit 23
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United Way: #9391 | CFC: #99008
District Alliance for Safe Housing | PO Box 91730 Washington, DC 20090
202-462-3274 | info@dashdc.org | 501(c)(3) | #71-1019574